Now, online searches are mostly made through voice search and it is high time to start your business and optimize this strategy.
Voice search is a speed recognition technology that allows customers or users to search for any query on any gadget by asking the AI assistant. Search engines allow users to make use of voice search assistants on smartphones or computers. Start with optimizing your content or site for voice searches now most of the SEO digital marketing agencies in Coimbatore welcome and assist the business through their digital service packages.
Read further to learn the strategies
SEO strategies to optimize your site for voice search:
Here are some SEO strategies and tips you need to keep in mind when you’re optimising for voice search. Let’s discuss this in detail. Featured Snippets are a great way to start.
Usually when users search or make voice searches on any of their gadgets like mobile, laptop or tablet, the potential of visiting the sites is the first top three pages. Therefore, business needs to be sure that the answers should actually satisfy the user’s intent. So,
optimizing the content for “Rich Answers” is what you do. And Backlinko stats say that 40.7% of answers to voice searches are from Featured Snippets. Featured Snippet provides an instant answer to the user intent which is usually displayed on top of Google SERP results. For example,
The above screenshot is an example of voice search featured snippets. It displays the URL, page title and logo so you don’t have to search for all the links to find accurate answers.
Tips to rank for Google Featured Snippet:
- Content should be clear and relevant to the search query.
- Answers for the query should be below 100 words.
- Bulleted lists, graphs, and tables have more chances to rank in featured snippets.
People like to ask first.
It seems that most users are likely to pose questions. It is a key where businesses need to use question-based keyword phrases.
As per Bruce Clay, almost 10% of voice search queries in Google begin with who, what, when, where, why and how.
So, how do you implement your question-based keyword in your content? The simplest way to find these keywords are “searches related to”. Google uses semantic search technology to answer your queries.
Use SEMrush or other tools to easily find the question-based keywords and you can also witness the search volumes, CPC, difficulty and trend based on the tools you prefer.
Make use of long-tail keywords effectively.
How you use long tail keywords in your site matters. It means that people use long-term search intents which is growing rapidly. And it also provides high conversion rates and is easy to rank for.
Therefore, implementing long-term keywords is the best voice search strategy.
The easy ways to find the long tail for your niche are,
- Google autocomplete suggestion is the best way.
- SEMrush and other tools available to scan the long tail keywords for your services.
Conversational content is the second-best strategy for voice search.
Simple and easy to read are the main factors to help with voice search optimization. It is better to draft your content in conversational form like how you talk- this strategy is one of the best to boost your business.
Keep in mind, don’t write in a more formal or corporate way, and avoid jargon.
Tips to create conversation content:
- You need to make 10 times better than the other top 10 search results. Thus, when you write to solve a problem or issue, cover complete information about that topic.
- Videos, pictures, and graphs are those that can easily connect with your target audience and make content visually appealing.
- It’s better to include your experience, mistakes, journey or reviews so that people can connect and receive immediate attention from them.
- There are lots of answers available for one single query, so you need to ensure that your content engages and satisfies their needs and brainstorm to generate ideas.
- The short articles attract the least people and it is challenging to explain. So, it is preferable to go with the long-form content of 2000+ articles including the focus keywords. Google always rewards long-form content through ranking.
Check if you have a mobile-friendly site.
According to the search engine watch, the voice searches made on mobile devices increased to 20%. Google uses the mobile content version for indexing and ranking. So, businesses need to ensure that web developers create responsive sites.
Faster the responsive sites, the better the user experience. If your site is NOT responsive to mobile devices, receive a mobile-friendly theme or install plugins to make it a unique responsive design.
There are other choices like hiring web developers from the best digital marketing agencies. You also enjoy the several packages that offer.
Website loading speed is a common SEO strategy.
Slow-loading pages are frustrating for users. And thus, Google considers the page loading speed as a ranking factor.
Mobile phone users are especially high and comfortable to use because of the high loading speed. So, ensure you improve the site speed and increase the chance of ranking your pages for voice searches.
- It is necessary to connect with the right web hosting provider and that enhances your page traffic and conversions.
- Better idea to use free CDN networks like Cloudflare to improve the site loading times.
- Caching plugin saves it on your hosting server and it detects someone tries to access the site, this plugin will act up.
Local SEO is the best voice search strategy.
The Search Engine Land says that voice searches made on mobile are 3 times more likely to be local-based than text searchers. The reasons to start the local SEO practices are,
Google Assistants answers at 41 words. Therefore, businesses implement local SEO techniques when optimizing for Google Assistant.
The best tips to improve local SEO are,
- Creating Google My Business when you are required to put their business in Google Search.
- List your business on local directories like Yelp, Yellow Book, and Apple Maps.
- Acquire customers that help to keep you on top against your rivals.
- Optimize URL, headers, meta and content even for local business websites that are essential to enhance the search rankings.
Benefits of voice search
There are wide opportunities for businesses and brands to stay close to the users or customers by improving their online presence through voice search strategy.
Siri, Alexa, and Google Assistant are some of the voice assistants that now people are familiar with and likely to use for sending text, making calls and for a quick search instead of using hands and minds to connect the words of what to type.
So, voice search makes it easier and less effort to get what you actually wanted. Here are the prominent advantages of voice search and why users are easily connected to this.
Typing the query takes time!
The survey says that voice search is quick and 3.7 times faster than typing. It means users can find the answers to their queries in less time.
Quick response is a plus! The voice search feature is convenient and users can save time while typing a long query.
Language is not a barrier.
Voice search makes it easier for users to communicate with the machines which enhances user engagement and retention.
Multilingual search is available in voice search and it improves the user experience. This means customers or users can interact with the language they are comfortable with. And Google Assistant understands 30 of the most spoken languages.
Providing seamless user experience.
Businesses can raise their value.
“Find grocery shops near me” “best restaurants in XXX”.
These are some of the keywords users use. It means the business can optimize their brands or product or services by focusing on “near me” or specific areas or regions to your keywords. This makes users locate you easily.
Voice search optimization has a great effect on local SEO. Upgrade your business with localized voice search and now the various digital agencies and SEO service companies in Coimbatore are making it possible.
This makes your business benefit in different ways like,
- Users can easily discover you
- Content-based on voice search can rank higher in SERP results
- Increased web traffic, revenue, conversion or achieving the business goals.
Stay ahead of your rival!
This voice search technology offers a competitive advantage where customers can easily find your business with these new search channels.
Secondly, it allows businesses to target specific niches and audiences that will benefit and provide a satisfied user experience, expand brand awareness and stay unique from competitors.
How? Voice search usually counts on the user’s search history and provides insights, which businesses can make use of and improve the user experience and can take control of competitive advantage.
The broader audience, Expands the Business.
Due to some physical disabilities, some people find difficulties in typing and voice search is the best solution to achieve and find their requirements in the easiest way.
With voice search, businesses can target a wide audience and users can experience your online services making your brand more recognizable and inclusive.
Start implementing voice search applications to expand your business
It is certain that voice queries will keep having a significant influence on search marketing.The Best digital marketing company in Coimbatore offers full-service digital marketing services where it also focuses on voice search optimization that contributes knowledge and experience to your campaign. You need to do every step required that is advantageous for your marketing strategy as a whole in order to maximise effectiveness for voice searches SEO.
About the Author: This is an invited post written by Shruthy Zara an active blog writer.
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